George Deeb

Entrepreneur Leadership Network® VIP

Bio

George Deeb is the managing partner at Red Rocket Ventures, a consulting firm helping early-stage businesses with their growth strategies, marketing and financing needs. He is the author of three books including 101 Startup Lessons -- An Entrepreneur's Handbook.

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Employee Experience & Recruiting

Why You Need to Pick Your Co-Founders Very Carefully to Ensure Startup Success

Selecting a co-founder for a startup is quite similar to choosing a life partner. It's a long-term commitment, and it's crucial to make the right choice to avoid driving each other crazy.

Employee Experience & Recruiting

The Critical First 100 Days of Onboarding — What You're Likely Overlooking That Could Make or Break Your New Hire

After a new employee starts, the true "getting-to-know-you" period begins. It's crucial for both the employer and employee to make a positive impression during the first few months, as it will determine who remains with the company and who doesn't.

Marketing

Do Major Holiday Discounts Help or Hurt Your Business?

Discounting can be a great way to drive revenues, but it can also kill your profits. Here's how to determine whether discounting will help or hurt your business.

Business Plans

5 Reasons Why Your First Company Will Probably Fail — Unless You Make These Changes

Scaling a startup is hard — only 0.061% of companies grow to over $50 million. This article will teach you what you need to know to be one of those successful scaling companies.

Marketing

I Wish I Knew This About Google Before Trying My Growth Strategy

Smart digital marketers love to sharpen their pencils while optimizing ad campaigns. But, as you will learn in this article, there is such a thing as over-sharpening your pencil to the point it breaks when you press on it, putting the entire campaign into a death spiral.

Management

Firing a Long-Term Employee is Hard — But It's Necessary. Here's Why.

If you have an employee who has been with you for years, they are often "rock star" performers. But, there are times when your long-termers can become bad performers over time.

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